BAF Markets

As one of the last bastions of affordability, the Southeast is poised for major growth in the coming decade. This growth will not occur everywhere, however. BAF applies a three-pronged strategy to determine which markets will outperform the rest of the region.

The Markets

The American Southeast

1. JOB STABILITY & GROWTH

BAF markets are anchored by major employers with substantial infrastructure footprints that would make them unable or unlikely to leave the area. For example in Chattanooga, the Tennessee Valley Authority employs over 10,000 people to supply power to the entire surrounding region. The Erlanger Health System, Volkswagen of America, and BlueCross BlueShield provide thousands more high-paying jobs.

2. PHYSICAL & CULTURAL AMENITIES

Quality of life means easy access to nature, walkable entertainment districts, and distinctive cultural and culinary options. Every city here punches above its weight in terms of cultural and historical importance with distinctive museums, music festivals, and thriving arts districts. Fayetteville offers the Lake of the Ozarks; Chattanooga boasts world-class rock climbing and a scenic riverfront; Birmingham is surrounded by National Forests and state parks; and the 365-acre Salem Lake is the crown jewel of a massive park system in Winston-Salem.

3. POLITICAL MODERATION

Cities that don’t invite extremism of either stripe will become increasingly desirable as young families seek normalcy and stability amid the turmoil of political polarization. This is also what attracts liberal transplants who are priced out of coastal metros and are seeking a more affordable place to call home where they can find other people who share their values.